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Illuminate Ventures Leads $7.2 Million Round for Bedrock Analytics

Kathy Levinson

One of 100 honorees at Harvard Business School Association of Northern California W50 Gala, Kathy Levinson is an experienced business leader. Based in Los Altos, California, Kathy Levinson is on the advisory board of Illuminate Ventures, a venture capital firm focused on high-tech lean startups. In June 2018, Illuminate Ventures, together with Cervin Ventures, led a $7.2 million round of financing for Bedrock Analytics.

Bedrock Analytics provides companies in the consumer packaged goods (CPG) industry with a platform to gather intelligence and generate insights around the entire CPG value chain. The platform collects and harmonizes data from retailers and point-of-sale systems, leveraging modern machine learning algorithms to generate simple insights that guide sales and marketing teams. The platform creates sales presentations quickly and makes decision-making easier for management teams.
According to the CEO of Bedrock Analytics Will Salcido, the funds will be used to accelerate the development of new products, expand the platform’s analytical capabilities, and recruit professionals in engineering, sales, and analytics. Following a round of financing in June of 2018, the company announced it was launching Bedrock Core 2.0, a new analytics platform enabling the gathering of larger amounts of data and the generation of greater insights.

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